The team at TPPR are incredibly passionate about PR, specialising in equestrian PR, because, done well, it is an incredibly powerful tool.
A well-executed PR campaign will place your products and services in front of the right audience. But, it also represents an endorsement from the journalist who put together the piece.
Readers are far more likely to pay attention to editorial than they do standalone advertising. It is therefore beneficial to focus on editorial in a high-profile, relevant publication.
Businesses will see an increase in enquiries and sales following positive coverage in the press, and this, combined with the extra brand exposure, makes a PR campaign a wise investment for any business.
PR is a useful tool for any business, at any stage of its development.
Coverage of the opening of a new enterprise or an event will help attract attention and build useful brand recognition. Whereas the launch of a new product from a well-established business is an excellent opportunity to generate media coverage and catch the attention of potential buyers.
Importance of choosing an expert in your field
We believe that the foundations of good PR and strong relationships with journalists and publications writing about that market are invaluable.
That includes a full understanding of the brand and its position in the market!
There is a perception that PR can be an expensive exercise in agency management. By choosing an expert in your field, any time spent learning about your product and its place in the market will be greatly reduced.
Tara and the team work hard to build and nurture excellent contacts within both the equestrian and countryside lifestyle press sectors, so when we contact them about new products and ideas from clients, the journalists pay attention, knowing that the information will be clear, concise and useful.
Results speak volumes
If you are interested in working with TPPR to raise the profile of your business, do take the time to look at the client coverage page. This provides a snapshot of successful press campaigns we have ran in various publications.
The results really do speak volumes and are proof TPPR makes the grade, time and time again.
PR is our passion, as the name suggests, but it is not the limit of our skills! PR is a powerful tool for businesses, but it is critical to ensure that your messaging and brand identity is integrated across every platform.
Tara and the team at TPPR have backgrounds in journalism, social media, digital and traditional marketing and consumer PR. We can provide as much or as little assistance as you require to ensure your business is visible to people who need to find you. This may be in the form of social media training and consultancy, content creation for all social media channels, copywriting for blogs, newsletters, feature articles or web copy and SEO consultancy. Just drop us a line to arrange a meeting!