Introducing So Country, the interiors accessories brand inspired by the very people and animals who make up the beating heart of the glorious British countryside

The rustic countryside look is proving to be one of the most enduring interiors trend of 2018 with wildlife and field sports imagery in fashion, and So Country’s collection provides both inspiration and some beautiful pieces to furnish your home in keeping with this desirable aesthetic.

So Country was founded in North Devon by Paula with the aim of creating beautiful homewares and accessories inspired by the lifestyles of the very people who live and work in the countryside. Paula’s life is certainly full to the brim with iconic country elements, living in a thatched cottage in the West Country with her husband, 6 dogs, 2 horses, a pony, and a rather outnumbered cat.  The fabric collection is designed and made right here in England, and features designs by renowned local North Devon artist Colin Allbrook whose iconic and instantly-recognisable style evokes the rural past and present.

If you are looking for authentic home accessories and a collection crafted from picturesque countryside-inspired prints, So Country is the brand for you. Perfect for dressing any rural home from a terraced country cottage to the Georgian rectory, or for adding a hint of country style to the town house, the collection has something for every room.

The So Country range includes lust-worthy lampshades (£37.99), comfy cushions (£34.99) and a range of matching kitchen accessories such as oven gloves (£26.99), tea towels, Aga toppers (£17.99) and mugs (£14.99). There is also a collection of soft 100% merino wool throws (£72.99 & made in Ireland) in complimentary pastel and tartan shades that will bring a room together beautifully and are perfect for draping over shoulders when the English countryside is a little too cool on a summers evening!

The fabric prints include Fox, Hares, Stag and Hind, Master of Hounds, Gamebird and equestrian prints including Dressage and Racing. These wonderful fabrics that form the backbone of the So Country range are available to buy off the roll (£45 per square metre), ensuring country lifestyle devotees can create their own masterpieces in the form of curtains, blinds or whatever else they fancy.

To browse the full range of homewares, stationery and kitchen accessories from So Country, click through to their online shop You can also follow So Country on Facebook and Instagram for a delightful slice of West Country living and some inspirational interiors products!

Facebook –

Instagram –

Photo credit: Andrew Barrett.