Crafting custom made perfection – how Horseshoe Hearts demonstrate the way ecommerce can help the smallest businesses thrive
The internet has given us the most incredible tools to source information, manage our money and connect with friends and family, all from a mobile phone or tablet. Small businesses are able to set up an online store (albeit sometimes with a little help from an expert ecommerce web designer), promote themselves on social media and sell to people nowhere near where they are actually based!
Ecommerce has also enabled small businesses to offer the kind of bespoke, tailored products that were once the preserve of high-end boutiques, something a little different from the norm that you just don’t find in a high street shop. Want a belt debossed with your initials? Or a new hacking jacket in a bespoke tweed and lining combination? Businesses selling both are easily found online and what’s more, by buying from them you’ll be boosting a small enterprise instead of a large brand.
The same is true for homewares and gifts – if you’re looking for something totally different for your home or stable yard, or a gift for a horsey friend then I highly recommend you take a look at Horseshoe Hearts website. A farrier and artist partnership from Hertfordshire, they just knock it out the park every time! Not only are Horseshoe Hearts products all crafted from recycled ‘lucky’ horseshoes, so they will be unique by virtue of the fact horseshoes come in all shapes and sizes, but everything can be personalised too!
My personal favourites (at the moment that is, my faves seem to change every week and I probably ought to admit I love pretty much everything they make!) include the Heart Shaped Horseshoe Coat Hook, a truly beautiful reworking of a horseshoe to make an elegant coat hook for a horsey or countryside home. This product can be made from your own horses’ shoes or you could sneakily arrange for one to be crafted from a friend’s horse’s shoes just in time for a birthday.
The Personalised Horseshoe Hoofpick is a genius gift for someone who keeps their horse at a busy livery yard, where critical pieces of kit have a habit of wandering off… Not only is it unlikely that anyone else will have a hoofpick crafted from an upcycled horseshoe (though that may change as Horseshoe Hearts get more and more popular!), it can also be stamped with up to 8 characters, so no one can pinch it and claim it is theirs! All you need to do is choose whether you put your horse’s name or yours on there.
There are so many gorgeous gifts on the Horseshoe Hearts website that you are certain to find something for that hard to buy for family member, or ‘accidentally’ fill the online basket with things for yourself. Either way, you can shop to your heart’s content in the knowledge that you are buying a unique piece from a small business, all thanks to the internet giving us new ways to source custom-made perfection.