PR FROM THE SADDLE… Yes, really!
Each morning, I take advantage of the time I spend exercising and schooling my 14 year old exracehorse, Ollie (racing name: Theophrastus.) I use my morning ride as my quiet time, often thinking of topics to write about, tweets to tweet and how best to promote your business. Social media campaigns are thought of as are advertising and marketing opportunities, all from the comfort of my saddle.
I’ve had my dear Ollie for just over a year now. I got him from JS Equestrian in West Sussex in October 2015. He ran his last race in May of that year, where he finished a respectable 3rd. He then spent the Summer out at grass, enjoying some down time. I knew when I saw his gorgeous face and his honest eyes that he was to be my next partner and best friend.
He’s the second exracehorse I’ve ever had, and certainly won’t be my last. I have a huge amount of respect for them; they’re adaptability, their knowledge and their physique. They’re incredibly beautiful, graceful and elegant, whilst also being powerful, strong and courageous.
Every time I ride Ollie, I smile. He gives me the most amazing feeling, even on days when he’s convinced he’s still a racehorse and we should most definitely be doing some gallop intervals. He squeals, he shakes his head whilst simultaneously wiggling his tail and his bum and he does small bunny-hops (with all four feet coming off the ground, at the same time!) Yet, I feel totally at ease with him. I trust him to look after me and know that these moments are just because he’s feeling so well. Which I love.
That hour each morning gives me the structure for my day and allows me to become inspired. I feel it’s the equivalent of doing morning yoga or going for a run. It starts your day well, productively and leaves you feeling ready to take on the world. Hacking and schooling around the Cotswolds really is very empowering.
So if you’re looking for equestrian or rural PR and marketing services, we really can help. And it really will be from the saddle.